Among marketing and market research consulting organizations, we are proud to present what is one of the most experienced teams today. We bring expertise across every major category. We provide an effective blend of marketing skills combined with more technical data analytic experience. Below is a list of our senior team members:
Voted by the editors of Agency Magazine as one of the 10 best and brightest agency strategists, he has had extensive experience as a senior marketing, branding and research executive on the client, consulting and agency sides of the marketing and communications business. He has been responsible for directing major business building assignments for startups as well as leading marketing companies, including AT&T, BellSouth, Campbell Soup, Kraft Foods, Miller Brewing, Peugeot, Pfizer, Prudential and Visa.
Previously, he held the position of Vice President Marketing and Strategy at the Starz Encore Media Group (subsidiary of AT&T/Liberty Media). Prior to joining Starz Encore, he held senior executive appointments at major advertising and pr agencies, including Creamer Dickson Basford (subsidiary of Havas/RSCG), Grey Advertising, Bozell and Backer Spielvogel Bates Advertising.
Larry received a B.S. in Economics, Magna cum Laude from New York University with special honors in Economics. He holds an M.B.A. in Industrial Psychology and a Ph.D. in Marketing and Consumer Behavior from the City University of New York. He has lectured to or been published by a variety of organizations, to include the Public Relations Society of America, the Direct Marketing Association, the American Marketing Association, Investor Relations Society, the Consumer Electronics Show, Institute for Broadcasting and Technology, and Yale University. He is a past-member of the Board of Directors of the American Marketing Association and past-chairman of the Advertising Research Foundation.
Mike’s specialty is bringing energized marketing leadership and top line growth to companies engaged in media and information services, financial services, and education. Areas of focus include strategic marketing, service and information marketing, new product development ---- from concept through launch, creative - integrated sales and marketing initiatives, e-marketing and business development.
During his years at Citigroup, Mike led the launch of the first premier branded Visa product and managed several nationwide new account solicitations for Citibank credit cards. As VP- Product Manager, he led an international marketing and sales turnaround for Citicorp Travelers checks, developing high potential European and Asian markets via
co-branded arrangements with overseas distribution channels. As SVP of Marketing at
Citibank Retail Services, Mike developed industry leading database marketing and information programs to drive profitable growth, and used marketing excellence as a USP to sell major retailers long term contracts for their credit card services. While Donnelley’s SVP of Strategic Marketing, he integrated print, cable TV advertising and direct marketing services to offer thousands of Donnelley’s business customers a full, yet low priced marketing program, which gave Donnelley’s nationwide sales force a distinct competitive advantage. Donnelley’s marketing initiatives received top industry awards for direct marketing, advertising, and new product development. While EVP at Reed Business Information, he was recognized by Folio magazine as one of the industry’s most influential leaders and thinkers for his work in developing internet portals as effective information and marketing channels. Most recently, Mike worked with Columbia University’s Teachers College to develop a multimedia education product that was recognized for its innovation and effectiveness by the Association of Educational Publishers.
Mike holds a BA from St. Peter’s College and an MBA from Pace University, where he is a Professor of Marketing. He recently developed and taught the seminar in
e-marketing at the Lubin Graduate School of Business at Pace. He has done post graduate work at the Wharton School for new product development, strategic sales management, and marketing and finance, as well as at the University of Chicago for new product development. He also has experience in marketing and fund raising for a not for profit, serving as Vice President of the Board of Directors for Riverbrook Residence in Stockbridge, Mass. Riverbrook is a residential program for mentally disabled women, which was recently recognized for it’s excellence in the field on the PBS documentary, “The Visionaries”.
years of experience in market research and strategy planning for leading
US and global brands, Kathleen has worked on a wide array of categories:
healthcare, personal care, food, financial, retail, telecommunications and
is experienced in all types of quantitative methodologies including:
tracking, brand imagery, problem detection, market segmentation, concept
testing, and consumer generated media analysis. She also has extensive
experience in qualitative research through moderating and developing
creative projective techniques. Her strength in developing qualitative
techniques extends to running inventive brainstorming sessions for new
product development, name generation and promotional
Associate Group Director of Strategic Services at BBDO New York, Kathleen
collaborated with her client in heading up the research that led to a
breakthrough strategy for Bayer Aspirin. The new ad campaign reversed seven
years of share erosion, followed by six years of steady sales growth. Kathleen won the ARF’s David Ogilvy
Research Award, which is given for outstanding research contributions to
the development of successful advertising campaigns. While at BBDO, she
played a major role in the launch of Gillette’s Mach3 razor from concept
development to creative strategy. Creative brainstorming sessions led by
Kathleen uncovered the brand name and generated new promotional event
ideas for the brand launch. The Mach3 launch is considered to be the most
successful innovative introduction in the category. While working on
special projects with BBDO agencies across the globe, Kathleen identified
emerging trends in theUS among Baby Boomers and
linked relevant trends to the nutritional and cosmeceutical categories.
During 11 years at BBDO, her other brand responsibilities included:
Oral-B, Sensor for Women, Alka Seltzer, Charles Schwab, Nicotrol, Maalox,
Alcon Laboratories, Hellmann’s, Skippy, Office
to working at BBDO, Kathleen worked at Bozell as Senior Manager of
Research and Planning. One of
her major clients was Pfizer. Pfizer was the first pharmaceutical company
to take their brand Feldene and delve into uncharted territory, being the
first DTC advertising brand.
While at Bozell, Kathleen was responsible for designing the
research and identifying key strategic insights for: Minolta, Nabisco, VF
Corporation (Lee Jeans, Vanity Fair) and Revlon.
addition to Kathleen’s major in English Literature at City University of
New York, she holds a Certificate Degree in English Language and Cross
Cultural Studies from New School University.
With interests and experiences in strategy development and most techniques of planning, from scenario planning to company and marketing planning, Conrad Nankin has run consulting operations dealing with marketing, operational and financial matters for more than 25 years. Working one-to-one with senior corporate executives and business owners, he has worked with large clients such as Citicorp, 3M/Media Networks, and Royal Insurance and has also worked with technology startups and dozens of small and medium sized businesses in a variety of industries including apparel, electronics, publishing, food service, real estate, travel, construction, and packaged goods. Initially specializing in marketing and marketing communications, he expanded his resources and entered full management consulting in 1986. His experiences have led him to a continuing interest in profit center expansion, entity turn around, and organizational restructuring.
He is an executive member of the American Marketing Association and has been a lecturer on both management and marketing subjects as a member of the Adjunct Faculty of Brooklyn College of the City University of New York. He now holds an appointment as a full-time professor at the Lubin School of Business at Pace University. His role with BrandMarketing Services is to lead consulting engagements that address issues in which return on investment and marketing effectiveness are central to the assignment.
As a consultant in the field of telecommunications, she has considerable experience in the enterprise communications market. Specializing in speech technologies, voice and unified messaging, interactive voice response, mixed media contact centers and computer telephony integration (CTI), she provides market research, strategic planning and custom consulting services to both end user and vendor clients. She has authored numerous white papers for vendors in the area of speech technologies and contact centers, co-authored a multi-client study on Next Generation PBX VARs along with the IN-Fusion Group, and written for trade press, including Speech Technology magazine and CommFusion.
Her twenty-two years of industry experience include five years as a Principal Analyst at Gartner Group/Dataquest, in the Voice Systems North America program of Dataquest's Telecommunications group. While working at Dataquest, she was responsible for conducting market research and analysis of several markets, creating US and Worldwide market share and forecasts for the voice processing market, and working with clients on tactical and strategic planning. In addition she spoke at many customer and industry events, both domestically and internationally.
Prior to Dataquest, Nancy spent 13 years at the former ROLM Corporation (now owned by Siemens), in marketing, product planning and competitive analysis. Her work included cradle to grave brand management of products ranging from the PBX and voice processing adjuncts to the original industry CTI products.
Nancy holds a B.S. degree in Linguistics from the University of California at Berkeley.
Integrated marketing leader with deep experience in digital marketing, branding, CRM, lifecycle marketing, and e-commerce for both B2C and B2B target audiences. Skilled in building and cultivating teams from the ground up. Creator of cutting-edge, strategic marketing planning models on both the client and agency side across various industries including CPG, hospitality, telecommunications, retail, healthcare, and financial services. Results-driven professional who thrives on having an entrepreneurial mindset, insight into what makes the consumer tick, and creative storytelling that leverages the most current trends and technologies.
Alexis has a B.A. in French and International Business from Bates College and an M.S. in Integrated Marketing Communications from Northwestern University.
Fran Caruso -- Director of Talent
During her 25 year career as a human resource professional, Fran has worked in a variety of industries and worked with employees at all levels. She is expert at identifying talented people and matching them to opportunities that meet their needs and the needs of the employer. She has also conducted sales training and consulted at the Fortune 500 level on human resource strategies and plans.
Fran has a B.A. in English from St. John's University and has advanced certifications in training, employment law and benefits administration.
Steven specializes in “connecting the dots,” linking and aligning marketing, sales, operations, and channel partners with the right media at the right time, with the right message and offer to generate sales. He is the one-to-one maven at BMS. As G2 direct & digital’s (formerly Grey Direct) southeastern region senior vice president for business development and direct marketing operations and analysis, Steven worked with a diverse group of B2B and B2C clients including America’s Mart, American Intercontinental University, AT&T-BellSouth Corp., Allconnect, Inc., BP, Camp Twin Lakes, Gilda’s Club Greater Atlanta, Hebel Concrete, Outback Steakhouse, Inc, Premiere Global Services, Reliant Technologies (Fraxel), Southern Company Gas, and The City of Atlanta. Steven’s engagements involve synchronizing “through the line” integrated communications, with precisely targeted online, offline, mobile media, and “social networking/buzz marketing” channels.
Steven joined Grey Direct - MDS Global Consulting following a 5-year career leading the Information Technology Strategy Consulting Practice for Gartner, Inc. At Gartner he worked with American Express Financial Advisors, Bank of America, HCA, Ingersoll-Rand, Shell Oil, Wachovia Corp., Blue Cross-Blue Shield/NASCO, Philip Morris USA, The Body Shop, The US Departments of Defense and Treasury, and The University of Alaska System. This followed a 15 year career at AT&T in product management, operations, and sales, and a career in bio-behavioral research at Rutgers University.
Steven serves on the board of directors of the Direct Marketing Association – Atlanta Chapter, and Gilda’s Club of Greater Atlanta (supporting those living with cancer). He earned a Masters Certificate in International Marketing from INSEAD (the European Institute of Business Administration, France), an MBA in Marketing and International Business from New York University’s Stern School of Business, a Masters in Project Management from George Washington University, a MSc in Biopsychology from Rutgers University, and a BSc in Psychology from Emory University. He has published research articles and book chapters on biopsychology and behavioral endocrinology.
JB’s area of expertise focuses on highly targeted direct marketing. Using the combined skills from his account work in general advertising focusing on branding and positioning and then into direct response utilizing its measureability (% response), and accountability (conversion to sale or action, ROI) disciplines, makes JB a well rounded DM professional. JB began his DM career at Stone & Adler, NY on the divestiture of AT&T, where he worked on the strategic B2B aspects of the Bell breakup. JB moved to Bozell Inc. and rose to be a Vice President, Account Management Supervisor working on Merrill Lynch, Verizon and the World Bank.
As a consultant, JB has conducted direct mail audits measuring their efficacy for the AICPA and the US Army National Guard. Assisted a major midwestern ad agency in winning the US Army account. He has launched new products in financial services, (Merrill Lynch, BNY Mellon), medical, (Enamelon Toothpaste) and packaged goods, as well as having engaged in circulation promotion for the Wall Street Journal.
JB, who originally hails from Canada, holds a BA from the University of Western Ontario and a diploma, (CAAP), from the Canadian advertising industry. JB has lectured at the DMDNY convention in New York, for the state society members of the AICPA in San Francisco and was honored with a Silver Echo Award for his efforts on a World Banking B2B program in New Orleans.
Rene J Trasorras
Rene takes a leading role in due diligence and competitive intelligence assignments. He is a former Special Agent with the United States Secret Service. He was trained as a criminal investigator specializing in fraud, forgery, counterfeiting and personal protection. While serving as a major case agent in the Miami field office, Rene oversaw the largest single seizure of counterfeit currency in the history of the agency. Rene also has had the honor of protecting some of the most powerful people in the world including former Presidents Regan and Bush, Pope John Paul II, numerous presidential candidates and multiple Ambassadors and Prime Ministers from all over the world. Since entering the private sector, he has distinguished himself by attaining the designation of Certified Protection Professional, as recognized by the American Society of Industrial Security. Less than 6000 people worldwide currently hold this designation and all are internationally recognized as board certified security managers. Rene is active in the competitive intelligence field, since 1993 he has helped clients save in excess of 150 million dollars in potential lost revenue due to information developed during his many assignments.
Rene is a member in good standing of the American Marketing Association, the Association of Certified Fraud Examiners, Society of Competitive Intelligence Professionals and the Florida Association of Licensed Investigators. He is a graduate of the Federal Law enforcement Training Center in Glynco, Georgia and Special agent Training school in Washington, DC. Rene earned a BA from the University of South Florida in Criminal Justice, and an MBA with honors from the University of Phoenix. Currently, he is a doctorial candidate in Business Administration (Marketing) at the Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University.
Brant Wansley's career is characterized by unusually profitable marketing and brand strategies, and new products with both national and international impact. As a consultant, he has worked on projects for such firms as Bank of America, JP Morgan, Dreyfus Corporation, McKinney & Silver and PriceWaterhouseCoopers. His senior marketing posts include Bozell Worldwide, Merrill Lynch, Marriott and McDonald's where his responsibilities included marketing strategy, marketing communications and new product development.
Working with advertising agency management, Brant designed a Dynamic Branding™ process, emphasizing future relevance and brand singularity. He has guided clients in such industries as energy, consumer products, financial services, food service, technology, health care, retail and professional services in development of brand strategies, positioning and marketing communications plans. In addition, he has authored articles in industry journals on marketing strategy and marketing communications topics and was twice invited to speak on brand strategies at the AMA's Institute for Marketing Communications and Strategy in New York.
He received a B.A. in Journalism from the University of North Carolina and an M.A. in marketing from Michigan State University. Brant completed the Developing Brand Strategies Program of the University of North Carolina, the Marketing Communications Strategy Program of Northwestern University and the Marketing Strategy Program of the Harvard Business School.